Given the right online tools and electronic gadgets, most of us will try anything once – even a fitness regimen.
But what happens when the novelty wears off – when walking or working out become yet another chore akin to dinner preparation or housecleaning?
Walkingspree, an employee wellness program provider, cites a multi-tiered approach as key to their long-term member engagement metrics. The company also finds that a leading driver to program success is gamification, an engagement strategy that incorporates game-like functionality within a non-game context. So members compete, follow rules, and win rewards. They also watch progress bars, collect badges, and interact and socialize with one another. Prizes, virtual currency, or points may be offered as rewards when goals are met. Yet arguably the most meaningful gift comes from team members and peers in the form of ongoing motivation and encouragement.
Gamification works not only because it feeds into our natural competitive nature but also because employees are now connected with one another 24/7 on their tablets, mobile devices, and computers – during work hours, on weekends, even on holiday. This online connectivity paired with reporting capability makes us more accountable both to ourselves and to others.
Gamification works. It increases engagement, contributions, enjoyment, and loyalty. When friendly competition is integrated within a wellness program, it can also build team camaraderie among coworkers, elevate an organization’s overall wellness profile, improve morale, and help to reduce absenteeism and claims cost. When companies make fitness a game, it’s no longer just another chore. It’s an exciting opportunity to win.